Fractional CSO and P&L ownership
As your part-time Chief Sales Officer, I take ownership of the revenue number alongside owners, CEOs and SVPs of sales: forecast, pipeline and weekly discipline, without full-time executive overhead.
How I workJohnny Kaloukian, Fractional Executive
Relationships open the door. Execution delivers the results.
Fractional CSO and B2B commercial sales leadership for owners, CEOs, founders and sales leaders. 25+ years of B2B and commercial experience.
What is a Fractional CSO? A part-time Chief Sales Officer who leads your sales, without the cost of a full-time executive.
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Who I am.
The Connector
Trusted relationships with Fortune 500 manufacturers, national resellers, integrators and enterprise buyers. When a door needs opening, I know who to call.
The Operator
Not a slide-deck consultant. I take ownership of the sales number and work in the trenches alongside your team.
The Standard
Sales and marketing leadership forged at Sony, Panasonic and Adorama, brought to growing B2B and commercial companies. I partner selectively.
People call me The Connector because I keep my word and return the call. That trust opens doors for every company I work with.
Meet Johnny
Built for leaders who are ready to execute.
I work alongside owners, CEOs, founders and sales leaders, including SVPs of sales, at small and mid size B2B and commercial companies. I'm selective: I partner with leaders who value honesty, respect their people, and are ready to execute.
My network reaches Fortune 500 manufacturers, national resellers, integrators, retailers, enterprise buyers and more.
What I do
Four core execution pillars.
No consulting binders. I step in, own the number, and execute alongside your team.
B2B channel, reseller and key account expansion
Long-standing relationships with resellers, integrators and retailers. I help you open major accounts, find the right channel partners and drive real sell through.
See client impact
Sales team architecture, hiring and coaching
I help build and strengthen your sales team: the right structure, the right hires, clear KPIs and smart comp plans, plus one-on-one coaching that turns good reps into closers.
Meet Johnny
Go to market, brand and digital execution
I help align your positioning, trade show presence, and digital and LinkedIn presence, so your brand supports your sales team instead of working apart from it.
How I workWhere the experience comes from.
The companies where Johnny built his career, and the board he served on.
- Sony Electronics
- 16+ years, rising from Marketing Manager to Vice President, US Sales. Led national channel sales with resellers and system integrators, and ran the Professional Display Group with full P&L responsibility.
- Panasonic
- Started in sales and rose to District Sales Manager, Northeast. Built a new distribution channel for tape products with fourteen new distributors.
- Adorama
- Senior Vice President of Sales and Marketing in New York City, leading Adorama Business Solutions, its B2B professional audio and video division.
- EPA Audio Visual
- Board of Directors.
Client impact
Trusted by CEOs, founders, and industry leaders.
Johnny's strategic vision and leadership were pivotal in transforming our wholesale business. His expertise brought substantial growth and lasting impact. I highly recommend Yessayi Group, LLC.
Lev PekerCEO, Diversified Foodservice Supply (DFS). Former CEO, CARiD and CarParts.comHe respects your time, listens carefully, gets to the heart of the problem, and provides clear, practical solutions without the fluff.
Steve AronoffVP, Kinetic Multimedia SystemsJohnny's dedication, professionalism, and expertise are unparalleled. He has a unique ability to foster strong working relationships and inspire those around him.
Donald AskPresident, EPA Audio Visual, Inc.How an engagement works
My first 90 days.
It starts with a 30 minute strategy session to understand your needs and see whether we're a good fit. From there, every engagement follows the same disciplined path.
Audit
Weeks 1 to 2
Revenue, pipeline, pricing, team, and channel deals.
Align
Weeks 3 to 4
The 90 day plan, target accounts, and weekly KPIs.
Execute
Month 2
I'm in the meetings with your team, opening accounts.
Scale
Month 3 on
Weekly cadence, rep coaching, and board-ready reporting.