How We Work

Built in the boardroom. Proven in the trenches.

No consulting binders. I step in, take ownership of the number, and execute alongside your team.

Johnny Kaloukian looking out over the New York City skyline from across the Hudson River
“The greatest skill an executive can develop is decreasing the time between idea and execution.”
Johnny Kaloukian, Founder and Fractional Executive, Yessayi Group, LLC

What I take ownership of

The 4 core execution pillars.

Johnny Kaloukian training on a cable machine

Fractional CSO and P&L ownership

I take ownership of the revenue number alongside owners, CEOs and SVPs of sales: forecast, pipeline and closing cadence.

Johnny Kaloukian on the NAB Show floor at the Javits Center in New York

B2B channel and key accounts

I open doors with resellers, integrators and enterprise buyers I know personally, and help you build the channel partnerships that fit.

Johnny Kaloukian working on a laptop outdoors beside his RV

Sales teams and coaching

I help build and strengthen your sales team: sharpen the structure, hire well, set clear KPIs, and coach good reps into great closers.

Johnny Kaloukian working on his laptop on a virtual production stage with a large LED screen

Go to market, brand and digital

I help align your positioning, trade shows, and digital and LinkedIn presence, so your brand supports your sales team.

My first 90 days.

It starts with a 30 minute strategy session to understand your needs and see whether we're a good fit. Then a clear sequence, so you know what happens and when.

  1. Audit

    Weeks 1 to 2

    Revenue, pipeline, pricing, team, and channel deals.

  2. Align

    Weeks 3 to 4

    The 90 day plan, target accounts, and weekly KPIs.

  3. Execute

    Month 2

    I'm in the meetings with your team, opening accounts.

  4. Scale

    Month 3 on

    Weekly cadence, rep coaching, and board-ready reporting.

Partner directly with Johnny Kaloukian.

Book a 30 minute strategy session, or send a message to talk through the needs of your business.