Meet John

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My journey has taken me to remarkable places both personally and professionally. My relentless desire to learn and grow fuels my motivation and keeps me on track. I understand the paramount importance of people, relationships, and giving back. I believe in motivating and inspiring those around me and seek out others who share the same drive. Mediocrity is not an option for me; I strive for excellence and aim for greater success in everything I do.  In sales, relationships are key. First and foremost, you are selling yourself. Over the years, I have achieved significant milestones, establishing myself as an accomplished executive with a deep background in both sales and marketing. Whether as an individual contributor or a leader of teams, I lead by example, put everything on the line, and always go "ALL IN."

My approachable management style has been instrumental in clearly identifying goals and maximizing results. I am dynamic, loyal, an excellent listener, and a strong communicator. With an incredibly strong work ethic, I am committed to driving success for every organization I work with.

With over 25 years of executive leadership and entrepreneurial experience, I have consistently driven profitable growth in highly competitive business environments. My career includes significant roles at Fortune 500 companies like Panasonic and Sony, where I honed my expertise in B2B sales, marketing, finance, and overall P&L management.

As the Founder and Principal Consultant of Yessayi Group, LLC, I offer strategic consulting services tailored to the Professional Audio/Video B2B markets and transferable to other sectors. My services include business plan and sales strategy development, sales organizational restructuring, cost reduction, profit optimization, and more. I am dedicated to helping businesses navigate today’s dynamic landscape, providing the support and guidance they need to achieve transformative growth and sustained success.

Beyond my professional life, I am a dedicated family man, married, and a proud father of three children. I am a passionate sports fan and active community volunteer, spending my free time coaching youth soccer and engaging in various community activities. Fluent in Armenian and English, I am also proficient in Microsoft Office Suite, Salesforce, and various social media platforms.

My commitment to excellence, integrity, and client-focused solutions is at the heart of my professional philosophy. I believe in creating an environment where others can thrive, and I am dedicated to helping businesses achieve their highest potential.

Educational Background

• Advanced Global Leadership Program, UCLA
• Strategic Marketing Leadership Program, Northwestern University - Kellogg School of Management
• Management Certificate, University of Michigan
• BA in Business and Sociology, The Ohio State University